POETS & QUANTS – HKUST’s New BBA in Eurasian Business featured by Prof. Wang

The HKUST Business School's innovative BBA in Eurasian Business (EABU) program was recently spotlighted in an interview with global higher education platform Poets & Quants. In the feature, Program Director Prof. Shiheng Wang shared insights into the vision behind the program, its unique positioning, and how is prepares students for the rapidly evolving Eurasian economic landscape.  

A Timely and Strategic Initiative
In the interview, Prof. Shiheng Wang explained that the BBA in Eurasian Business was developed in response to the growing importance of Eurasia as a dynamic region for global trade and investment. As economic ties between Asia, Central Asia, and Europe continue to deepen, the need for graduates with interdisciplinary and cross-reginal expertise has become increasingly critical.
The program is designed to equip students with a strong foundation in business knowledge, combined with a nuanced understanding of regional markets, cultures, and geopolitical dynamics - skills that are highly valued by employers operating across borders.

A Distinctive Dual-Degree Partnership
A key highlight of the program is the collaboration with HKUST Business School and Nazarbayev University Graduate School of Business, offering students a unique dual-degree opportunity. As Prof. Shiheng Wang noted, this partnership provides students with immersive, on-the-ground learning experiences in both Hong Kong and Central Asia, enabling them to develop a truly global perspective.
By leveraging the complementary strengths of both institutions, the program delivers a curriculum that blends academic rigor with practical exposure to emerging markets. Students benefit not only from diverse classroom experiences but also from expanded professional networks across regions.

Preparing Future Leaders for a Connected World
During the interview, Prof. Shieheng Wang emphasized that the BBA in EABU goes beyond traditional business education by focusing on adaptability, cross-cultural communication, and strategic thinking. These competencies are essential for navigating the complexities of the Eurasian economic corridor and for leading in multicultural environments.
The program also aims to attract students who are globally minded and eager to explore new frontiers, offering them opportunities to engage with diverse perspectives and real-world business challenges. 

Looking Ahead
As HKUST continues to expand its global footprint, initiatives such as the BBA in EABU underscore the School's commitment to pioneering forward-looking  programs that respond to emerging global trends. The feature by Poets & Quants further highlights the program's relevance and potential impact in shaping the next generation of international business leaders.