We are delighted to welcome the inaugural cohort of students to the BBA in Eurasian Business program. The first orientation was successfully held on 17 August 2026, bringing together students, faculty, and program representatives to celebrate the start of this exciting academic journey at NU.
During their two years at NU, students will develop a deep understanding of the region's economic and cultural landscape while building proficiency in English, Putonghua, and a Eurasian language. This unique combination of business knowledge, cross-cultural competence, and trilingual capabilities will enhance their career versatility and enable them to seize opportunities in rapidly evolving emerging markets.
We look forward to witnessing their growth , lifelong friendships and achievements over the next two years and are excited to welcome them to HKUST as part of their unique international learning experience.
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